Gratton House Dental Surgery, located in the vibrant town of Cheltenham, embarked on a transformative journey to elevate their online presence and expand their patient base. Recognizing the critical role of a modern website in attracting new patients and conveying the practice's personality, they sought a new template website to reflect their commitment to excellence in dental care.
Gratton House Dental Surgery is a cornerstone of dentistry in Cheltenham, with a mission to revitalise its digital presence and expand its reach within the local community. Central to this endeavor was the development of a new website, which we meticulously crafted to convey the practice's values, services, and personality, while attracting new patients.
Increased Visibility: The new website has significantly enhanced Gratton House Dental Surgery's online visibility, attracting more organic traffic and improving search engine rankings. Local optimisation efforts help the practice connect with prospective patients in the Cheltenham area.
Improved Engagement: Website analytics have revealed increased engagement metrics, including longer average session durations, lower bounce rates, and higher conversion rates. Visitors are spending more time exploring the website and engaging with its content, indicating a positive user experience.
Enhanced Brand Perception: The modern design, informative content, and local integration elements are positively influencing the perception of Gratton House Dental Surgery among both existing and prospective patients. The website serves as a digital extension of the practice, reinforcing its reputation as a trusted provider of dental care in Cheltenham, increasing its star rating by a whole star since going live in 2023.
Gratton House Dental Surgery is a trusted dental clinic that has been providing comprehensive dental care for families in their local community for many years. Despite their reputation, the practice sought to attract more new patients to boost their appointment books and continue their growth trajectory.
Gratton House Dental Surgery faced the challenge of increasing their patient numbers in a competitive market. They needed an effective marketing strategy to reach potential patients, generate more leads, and ultimately convert these leads into appointments. The goal was to attract a significant number of new patients to fill their appointment books over a three-month period.
Gratton House Dental Surgery partnered with PRO.FOUND Marketing to address this challenge. After assessing their needs and local market, we determined that a targeted Pay-Per-Click (PPC) marketing campaign through Google Ads would be the most effective strategy for immediate results.
We developed a tailored PPC campaign that focused on highly relevant search terms for dental services in the local area. The ads were designed to capture attention, address the common pain points of potential patients, and highlight Gratton House Dental Surgery’s unique value propositions, such as their experienced team and patient-centered care.
The results of the PPC campaign exceeded expectations. Over the course of just three months, the campaign drove significant growth for Gratton House Dental Surgery, delivering the following key outcomes:
In their pursuit of enhancing their online presence and infusing their brand with personality, Gratton House worked with us on a photography media project. This project aimed to visually capture the essence of the practice and its connection with its patients, allowing the Cheltenham community to step into the practice through the medium of photography.
Enhanced Visual Storytelling: Their collaboration with PRO.FOUND Media resulted in a collection of captivating visual assets that are authentically representing Gratton House Dental Surgery's brand identity and values. The photographs and design elements effectively convey the warmth, professionalism, and community associated with the practice.
Increased Engagement: Website analytics are revealing increased engagement metrics following the integration of the media assets, including longer average session durations, higher click-through rates, and lower bounce rates. Visitors are being drawn to the visually appealing content and are spending more time exploring the website.
Positive Reception: Patients and visitors are responding enthusiastically to the new website and media assets, praising the authenticity, professionalism, and visual appeal of Gratton House Dental Surgery. The practice's brand perception is stronger than ever, and trust and credibility has been reinforced throughout its target audience.
